Use Canary Wharf as a template to build a luxury virtual community that highlights the cityscape from a capitalist point of view. By exaggerating the inequalities in the application process and revealing the intrigue behind it, it inspires people to revisit their thinking about urban planning and development and advocate for more inclusive solutions.
Elements of the model are extracted from the research of the field photography of Canary Wharf. Inspired by the landscape society. I want the viewer to remain connected to reality when engaging with the work and not mistake it for a community project created out of thin air. Instead, I expect the viewer to see a mapping of life in the work that resonates with the issues of London life, high rents, expensive living costs, inequality of community facilities and government support
Wharf sparked contemplation on investors and government builders replicating the construction of upscale districts in metropolitan areas. My concerns pivot around the human aspect of urban planning. Is the transformation of cities merely for the sake of creating picturesque landscapes, and do ordinary residents reap benefits while capitalists craft beautiful environments for the middle and upper classes?
Starting from Canary Wharf, I extracted relevant elements. Although I created a virtual landscape, you can still see some elements of London, including a community cage formed by the high-rise buildings of Canary Wharf. Viewers can establish connections with reality while exploring the visual world, rather than entering a completely virtual space. In this way, the project satirizes the current methods of government builders.
I've created a promotional brochure that combines elements of real high-end communities and crafted corresponding advertising materials, exaggerating certain aspects of the process. Viewers can fill out an application form and receive a promotional booklet. I see this as a selective process where those approved may discover the high costs associated with the landscapes built by capital, while those not approved may reflect on the community construction system. In reality, such a model persists, and I aim to transparently reveal the intentions of capital builders through this approach
Additionally, I've developed brochures and virtual brand imagery, adopting the perspective of a capital builder. These materials encapsulate the creation of a social landscape that I aspire to present to people. Through the deliberate exaggeration of the threshold screening process, I aim to elicit diverse feedback from different groups of people and prompt the audience to reflect on this otherwise invisible process.